Meet abby
Meet addie
Abby Wilson is a Chattanooga creator and breast cancer survivor who has shared her experience with honesty, humor, and plenty of pink along the way. Diagnosed at just 23, her journey has been shaped not only by treatment, but by the people who showed up for her through it.
Addie was diagnosed with breast cancer at just 21. That experience ultimately inspired her to found Cap & Keep, where she now helps other women navigate cold capping during treatment.
the proceeds
A portion of the proceeds from this collection will go to Cap & Keep.
Cold capping is a drug-free, non-invasive method of scalp cooling that has been shown to effectively reduce hair loss during chemotherapy. The treatment involves placing a specially designed cap filled with a cold gel onto the scalp.
This cap fits snugly around the head and cools the scalp’s surface. The cooling process slows the activity of the hair follicle capillaries, putting them into a temporary resting state. At the same time, it triggers vasoconstriction—narrowing of the blood vessels—which limits blood flow to the scalp.
As a result, the hair follicles absorb less of the chemotherapy drugs, helping to preserve hair during treatment.
Why Pink?
Pink has long been the color of breast cancer awareness. But for this collection, it came to mean something more.
Flamingos get their pink from what nourishes them. Their color can fade when they’ve given deeply of themselves, and with time and nourishment, it can return.
That felt a lot like Abby’s story.
Finding Your Pink Again is about more than what was lost.
It’s about the people who pour back into us, the pieces of ourselves we rediscover, and the color that returns along the way.